Digital marketing executive with over fifteen years of experience in the travel industry. From strategy to activation of effective B2B and consumer integrated marketing campaigns. One of the areas that he enjoys the most is collaborating with high-performing sales and operations teams.
As VP of Marketing at CIE Tours International Inc., niche tour operator to Ireland and the UK, he made a positive impact in the growth and position of the brand, managing a multimillion-dollar budget across different advertising channels in the USA market.
In 2016 Willie had the fortune to join an amazing team of individuals at Insight Vacations, also as VP of Marketing. This organization gave him the opportunity to broaden his network and he successfully implemented innovative marketing campaigns of their worldwide product portfolio.
Currently, he is excited to be using his entrepreneurial spirit and vast experience under his own brand Sunway Analytics, focused on helping businesses grow through digital marketing by targeting the USA trade and consumer audiences.
He served in the marketing committee of USTOA from 2014 to 2019 and is the Past Chair and current Director Counsel for the Morris County Hispanic-American Chamber of Commerce.